How to represent a father's love and affection in a toy brand?

Daddy who made it uses reused wood to create beautiful playful toys made by a father, with a lot of love and creativity. Toys value free play, clam, sustainability and creativity.
The starting point of creation was the face of a proud child saying "Daddy did it". The smile was the central element of creation.
In the collective imaginary father refers to pride, delicious games with a lot of laughter and love.

Visual Identity
[ Papai que Fez, São Paulo, Brazil, 2019 ]
The company's creativity went beyond its signatures. Complementary versions have been created, with the smile integrated into the name that also allow for easy engraving on wooden toys, as well as the seal version.

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