How to make a creative and intuitive signage in a communication agency?
Malagueta Criativa agency identified the need to communicate its main pillar in the lobby: creativity with functionality. The solution was to use the signs for this, inspired by the subway lines.
Selected for the 11th Brazilian Biennial of Graphic Design | 2015
[Project created working as Creative Director at Malagueta Criativa, Rio de Janeiro, Brazil, 2014]
Creative Direction: Fernanda Galindo
Design: Leonardo Chagas, Lorena Giostri e Ana Körner
Collaboration: Vanessa Costa
Final art: Marcelo Muca
Graphic production: Leandro Barradas